WWF and krill: conservation gone wrong

Since 2009 WWF Norway have been in partnership with Aker Biomarine, a Norwegian company that runs the largest krill fishery in the Antarctic. Aker Biomarine pays $178,000 annually for the privilege of putting the WWF logo on its products. In October 2012 WWF Australia signed a new partnership deal, this time with Australian fish and krill oil producer Blackmores. WWF have not yet disclosed how much this new partnership is worth.